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For many companies a Facebook fan page is an integral part of their social media campaign, to the point where new companies set a fan page in Facebook before even starting the services, to help them know more about the job demands and market situation. But, what elements help fan pages build up large followings and what can brands do to emulate the success of others? There are specific elements that have helped create Facebook fan pages with large, engaged, followings.

Building a large following requires a network of other platforms, working in conjunction to drive visitors to your Facebook fan page; some companies have a link to their Facebook fan page and their MySpace profile, as they leverage the fan traffic their home page gets and direct them to their Facebook fan page. Many companies lack this level of dedication, expecting their consumers on Facebook to find them automatically. However, that’s not usually the case so, connecting multiple social platforms and a hub from the brand website, can help funnel consumers/fans throughout the network.



While some pages are used as connection devices, others offer interesting information to their consumers and/or fans. They use the information as added value to have consumers create a connection with the brand. In order to do that, you need first a respectable number of fans, which is achievable through many ways, one of which is to buy Facebook fans to quickly increase your fun numbers and traffic in your fan page.

For companies that want fan pages to have added value (a reason for users to join the page, in addition to brand/company loyalty), but don’t want to become a resource portal; offering contests and specifically to Facebook users can entice consumers to join. Some companies offer giveaways or discounts on deals, because offering something to consumers to join can help build a large community. Some examples of things to offer: Coupons, free shipping, weekly deals.

Sometimes no matter what you do, your Facebook page won’t grow very rapidly. This can simply be a side effect of Facebook’s demographic. There are just some companies that will not have a strong presence on Facebook.

From ‘Quantcast estimates’, we can tell that Facebook skews towards female youths. Interestingly, 53% of users have kids and a majority makes over $60k a year salary. Obviously, over 50% are college kids. The demographics that make up Facebook are changing quickly, as more moms have begun to join and the college market has become saturated — so be sure to keep checking up on demographic changes over time. As Facebook changes, your campaigns may need to change with it for maximum effect. This should be very helpful when starting a business fan page in Facebook, it favorable to do some research on Facebook demographics to make sure you are targeting the right audience, because when you aim for the best fans in your domains, your Facebook fan page will skyrocket.